Digital Business Innovation (DBI) is the creativity of technology development on how the application that has potential’s power to change business models. Digital innovations may influence perceptions that arise as a result of the different ways in which marketers carry out their business. Originally, marketers would operate in a conventional way by peddling products to consumers, while with digital innovations, companies offer products to consumers through information and communication media.
For example, application based transport enables passengers to book the service by an application on a smartphone, while before digital business, the taxi drivers find their customers in the regular way, the costumer will find the taxi on a street or book it by telephone. This fact leads to the fact that only people who can use technology to both the application based transport and customers. So that, this situation would increase the prestige of digital business employee (application based transport). In previous research on Talukder (2008), prestige has never been discussed. So, the purpose of this study is to see how big the impact of prestige is on DBI with the adoption of innovation.
Prestige is the major area of psychological causation an admiration felt for someone or something on the basis of a perception of their achievements or quality. If we connect prestige with occupation, knowledge and skill are, perhaps, the most accepted determinants of such prestige, but income, difficulty of training, intelligence required, and the occupation’s overall value to society, must also be viewed as significant contributing factors (Euster, 1980).
The study examined the use of technology or DBI from application based transport. This study is based on the sample of 222 respondents who answered questioner on is application based transport (driver). After data collection, the data were processed with SPSS’s (Statistical Product and Service Solution) Software and to obtain by Pearson Correlation, Analysis of Variance (ANOVA), and Regressions to test the proposed enhanced model. Finally, theoretical and practical implications are discussed.
The finding encourages every organization who adopt DBI to develop or make an improvement to make the positive value of respondent’s prestige after DBI. The organization needs to design strategy and other education programs that motivate and influence conventional driver to adopt and use DBI as their occupation to increase the innovation adoption rate of DBI.
ruth.natalie -
Digital Business Innovation (DBI) is the creativity of technology development on how the application that has potential’s power to change business models. Digital innovations may influence perceptions that arise as a result of the different ways in which marketers carry out their business. Originally, marketers would operate in a conventional way by peddling products to consumers, while with digital innovations, companies offer products to consumers through information and communication media.
For example, application based transport enables passengers to book the service by an application on a smartphone, while before digital business, the taxi drivers find their customers in the regular way, the costumer will find the taxi on a street or book it by telephone. This fact leads to the fact that only people who can use technology to both the application based transport and customers. So that, this situation would increase the prestige of digital business employee (application based transport). In previous research on Talukder (2008), prestige has never been discussed. So, the purpose of this study is to see how big the impact of prestige is on DBI with the adoption of innovation.
Prestige is the major area of psychological causation an admiration felt for someone or something on the basis of a perception of their achievements or quality. If we connect prestige with occupation, knowledge and skill are, perhaps, the most accepted determinants of such prestige, but income, difficulty of training, intelligence required, and the occupation’s overall value to society, must also be viewed as significant contributing factors (Euster, 1980).
The study examined the use of technology or DBI from application based transport. This study is based on the sample of 222 respondents who answered questioner on is application based transport (driver). After data collection, the data were processed with SPSS’s (Statistical Product and Service Solution) Software and to obtain by Pearson Correlation, Analysis of Variance (ANOVA), and Regressions to test the proposed enhanced model. Finally, theoretical and practical implications are discussed.
The finding encourages every organization who adopt DBI to develop or make an improvement to make the positive value of respondent’s prestige after DBI. The organization needs to design strategy and other education programs that motivate and influence conventional driver to adopt and use DBI as their occupation to increase the innovation adoption rate of DBI.
P.S: This is my writing when I was on my Pre-Master Degree. For full version of the Journal please refer to this link: https://iopscience.iop.org/article/10.1088/1742-6596/1175/1/012200/pdf